Fashion Phenomena - Fashion and conscious consumption

Fashion Phenomena - Fashion and conscious consumption

Fashion is a cultural phenomenon that reflects the society we live in, influencing and being influenced by different aspects of our lives. In recent years, a theme that has gained prominence in the fashion world is conscious consumption. But what does it really mean to consume fashion consciously? And why has this become so relevant?

What is conscious consumption?

Conscious consumption is the practice of making consumption choices considering the social, environmental and economic impacts of the products we purchase. In the context of fashion, this involves thinking about the origin of the clothes, the working conditions of those involved in production, the environmental impact of the fashion industry and the durability of the pieces.

Our "sustainable fashion" choices do not indicate that we are poor, hippies or "anti-fashion", it is just that our values ​​have updated and we have gone beyond fashion advertisements.

How to practice conscious consumption in fashion?

1. Choose ethical and sustainable brands: Look for brands that care about the origin of their products, that use sustainable materials and that guarantee fair working conditions for their employees.

2. Invest in quality pieces: Choose timeless, quality pieces that can be used for several seasons and don't go out of style quickly.

3. Recycle and reuse: Instead of discarding clothes you no longer use, consider donating them, selling them or transforming them into new pieces through customization.

4. Information is power: Find out about the practices of the brands you consume, question where the products come from and how they are made. Awareness is the first step to making more sustainable choices.

Fashion as expression and empowerment

Despite the challenges, fashion also has the power to be a tool of expression and empowerment. When consumed consciously, it can be a way to support social causes, value artisanal work and promote positive change in the industry.

But how do we make our choices?

Through our individual style, we express our personality, preferences, values ​​and try to achieve social acceptance.

So, what we wear is a kind of connection between two worlds. We try to make the outside world see us as we see ourselves or want to be seen, which is why in addition to what we buy, how we buy is so important for our image.

According to the psychology of fashion consumption, "conscious consumption" is based on three principles of identity construction:

1. Moral: What we wear and consume can create an image of ourselves as a "better person." Adhering to sustainable fashion can mean taking a positive stance towards the environment and people, since the fashion industry as a whole is associated with an economic and social structure that needs to be reviewed.
2. Self-esteem: The positive values ​​that we believe we have, for many people, are also transmitted by the clothes we wear at different levels. So, the choices we make will depend on our self-esteem (what we think is good for us) and how much we believe our appearance, in the form of clothing, conveys.
3. Empowerment and transformation: The adoption of sustainable fashion is also related to the belief that as consumers we have the power over transformation. So, a kind of activism, of "setting an example", is also behind the consumption of sustainable fashion.

Conclusion

Fashion phenomena are constantly evolving, and conscious consumption is a trend that is here to stay. By adopting more conscious consumption practices, we can contribute to a fairer, more sustainable and ethical fashion industry. Fashion and conscious consumption are not just a matter of style, but also a way of expressing our values ​​and making a difference in the world.

But would adopting conscious consumption practices mean that we force ourselves to stop consuming?

What is your opinion on this?

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